This guide, prepared by members of the Global Advertising Lawyers Alliance from across the globe, including TransAsia, provides a concise, jurisdiction-by-jurisdiction overview of the current state of play on AI disclosure requirements in advertising.

On 23 June 2026, the State Administration for Market Regulation (SAMR) and five other agencies jointly issued the Opinions on Vigorously Promoting the High-Quality Development of the Advertising Industry in the New Era, setting out a national strategy for developing China’s advertising industry, including the use of AI.

On April 3, 2026, China’s Cyberspace Administration (CAC) released draft Measures for the Management of Digital Virtual Human Information Services (《数字虚拟人信息服务管理办法（征求意见稿）》), for public comment through May 6. These measures, if finalized, would regulate the use of “digital virtual humans” for a variety of commercial purposes online, including advertising. In effect, the draft extends and elaborates existing PRC rules on deep synthesis, AI-generated content, personal information protection and online information services, to the realm of digital avatars.

A recent exposé on a state broadcaster in China called out abuses in the “Generative Engine Optimization” (GEO) market, highlighting fresh regulator attention to the mass production of synthetic promotional content designed to influence AI chatbot outputs and recommendation systems.

Cross-border data transfers (“CBDTs") have become a critical compliance concern for multinational companies in China, including Chinese companies with a global footprint. To address some of the inefficiencies that CBDT compliance requirements have introduced, China is now trialing regional deregulation in free trade zones (“FTZs”). One of the more notable recent developments is the testing of a whitelist approach by the Shanghai FTZ, similar to the whitelist approach seen under the GDPR.

从 ChatGPT 的“惊艳登场”，到微软结合自身优势最新推出的 Windows 11 Copilot，人工智 能（“AI”）技术以及相关应用在全球范围内发展和部署可谓突飞猛进。在 AI 浪潮给经济和 生活注入活力的同时，各国/地区监管者均不同程度上表达了对 AI 技术及相关应用的担忧， 并拟通过政策、立法等对 AI 进行监管。其中，备受关注的无异于 2021 年 4 月 21 日，欧盟 委员会（European Commission）发布的欧盟人工智能法案草案（“ 欧盟 AI 法案 ”或“ 法 案 ”）1 。

2024 年 9 ⽉ 5 ⽇，最⾼⼈⺠法院发布六件关于⽀持⾹港仲裁的典型司法审查案例1 ，其中 有三个案件直接涉及仲裁协议的效⼒。本⽂拟以这三个案件涉及的具体问题为引导，探索 涉港仲裁协议的效⼒问题以及对起草审阅相关协议的启示。

2023 年 3 月 1 日， 广州知产法院发布了 2022 年技术类案件审判工作情况及服务和保障科 技创新十大典型案例，其中有一例“友个总管”微信营销软件不正当竞争案，基本案情为： 巧布施公司、快观注公司专门针对微信产品和服务研究开发出“友个总管”“N+”等被诉软 件，安装在华为等安卓系统手机上，并对外销售被诉手机。该软件能自动化、批量化向不 特定微信用户高频发送营销信息，且微信用户无法自动屏蔽或避免。

2023年12月，最高人民检察院公布了《检察机关依法惩治侵犯著作权犯罪典型案例》1 ，涉及影 视、音乐、剧本（杀）、出版物（书籍）、玩具、教科书等。著作权是文化、娱乐、互联网等领 域常见的知识产权类型，尽管不是所有的著作权侵权行为都有可能触发刑事责任，但侵害著作权 犯罪的入刑门槛其实并不高，刑事风险不可忽视。

根据 2022 年 9 月中国地理信息产业协会发布的最新数据显示， 我国互联网地图日覆 盖用户数已超过 10 亿人次， 互联网地图的应用日益广泛。 除较为常见的车载电子导 航、 生活类（美食、 景点等）搜索等互联网地图服务的典型场景应用外， 互联网地 图服务还可以给游戏行业尤其是 LBS（基于位置服务, Location Based Service）游 戏赋能。

2023 年 4 ⽉ 11 ⽇， 国家互联⽹信息办公室发布了《⽣成式⼈⼯智能服务管理办法（征求意⻅稿）》， 向社会公开征求意⻅。本⽂拟从单独⽴法的必要性、征求意⻅稿对服务提供者的若⼲义务的规定等⻆度 探讨此次征求意⻅稿的可商榷之处。

Regulation of the technology, media and telecoms (“TMT”) sectors in China during 2024 largely maintained the priorities and momentum of recent years (including digital economy, AI, and other emerging technologies), as well as progressing updates to general-purpose laws, such as the Anti-Unfair Competition Law (“AUCL”) (反不正当竞争法), to keep pace with the online ecosystem. There has also been a steady stream of lower-level implementing rules and standards, intended to create consistency for both regulators and companies.