Practice Areas

We have been a leading advisor to China’s TMT sector for over two decades. Our remarkable client roster and the diversity of our practice gives our technology lawyers unrivaled expertise. From market entry modeling, complex partnerships and financing, to commercial deployments and compliance management, our team has been an indispensable advisor on some of the most groundbreaking China initiatives for the world’s largest and most dynamic companies. We advise across the full spectrum of TMT sectors, including Internet, S/PaaS, consumer products and services, communication and networking, digital media and entertainment, electronic gaming, data storage and cloud, mobility, blockchain and crypto, AI, semiconductors, and software.

Our expertise on content creation and distribution across all forms of media gives us unparalleled authority when advising on media, entertainment, art, education, sports and other consumer product sectors, from traditional to digital, offline to online. We work with clients on landmark representations touching every corner of the industry, including blockbuster and independent productions, film and music licensing and distribution, media-driven social and e-commerce growth initiatives, industry groups, and sports and e-sports leagues and organizations operating in China. This includes structuring, financing, content, talent, production, partnerships, distribution, and dispute resolution across broadcast media, film, animation, print media, music and live entertainment, and games. 

TransAsia has been advising on the complex suite of issues involved in privacy, data protection and cybersecurity since before China had codified privacy laws. We enable our clients to thrive in China’s complex and evolving cybersecurity environment from start to finish, including positioning and data flow analysis, policies, data transfer and processing agreements, audits and assessments, product reviews, and reporting. This remains a period of rapid regulatory change and increasing compliance pressure for both global and local companies, making our expertise particularly valuable.

Paralleling our TMT work, TransAsia’s IP practice protects our clients’ most important assets in the evolving China IP landscape, including trademark, copyright, software, industrial design, domain names and other IP, across advance planning, filings, contracting and licensing (internal and external, inbound and outbound), rights protection and anti-piracy, rights management, monitoring, dispute resolution and IP litigation, negotiation and lobbying.

As sole China member of the Global Advertising Lawyers Alliance, we advise a global roster of platforms and consumer products, technology and media clients on marketing and advertising activities in China, including conventional ad media content restrictions, sponsor, endorser and online collaborations, mobile app, news and publishing rules relevant to marketing, and sweepstakes and contest structuring. We represent some of the world’s largest outbound ad platforms and work with several leading consumer product companies to maintain compliance and growth potential for their China initiatives. 

As an integral component of our full-service offerings, we provide a complete suite of legal services to enable effective, efficient and sustainable operations in China, including entity formation and maintenance, custodial services, regulatory and IP filings, licensing, and comprehensive local commercial contracting and related advice. Our M&A practice completes our whole-company approach, in which capacity we frequently assist our global and local clients with their Chinese acquisitions, covering all aspects of local documentation, diligence, deal administration, and closing, as well as complex partnerships, acquisition-like commercial arrangements, multi-entity transactions, and hybrid financing/M&A driven by global trade constraints and domestic capital controls.

China’s technology and media laws are in a constant state of flux, responsive to rapid developments in the industry, shifting government priorities, and a complex international environment.  Our clients rely on us to help them understand the legal landscape, coordinate directly with regulators, and assess compliance risks in the context of the numerous new rules in order to grow their China operations, even while the laws themselves are continuously evolving. Depending on client needs, we provide rapid project-specific analysis and benchmarked remediation, ongoing targeted change tracking and impact analysis, and support for stakeholder engagement. Our nuanced understanding of China’s regulatory and industrial state-of-play has been a hallmark of our firm’s practice since its foundation and remains a crucial value-add.

TransAsia represents GPs, LPs, local start-ups, mature companies and entrepreneurs on domestic and cross-border investment activities, financings, exit transactions and complex recapitalizations, combining a thorough understanding of latest global financing practices with intimate knowledge of local norms, across the entire deal timeline. We have advised leading local and cross-border investors across multiple targets through the full fund lifecycle, and have represented numerous local start-ups from inception to IPO. We have special expertise advising China-origin high-growth companies on their local and cross-border capital activities in close collaboration with foreign counsel, including overseas IPOs, regulatory filings, secondary offerings, reverse mergers and SPACs, as well as restructuring for domestic IPOs and related alternative arrangements, including for some of China’s largest online platforms and their portfolio companies.

Our deep roots in TMT give us a head start when advising on emerging sectors, including financing and operations for AI smart home and personal robots, supporting a cloud service giant on regulatory and partnership issues, compliance assessment for a VR/AR leader, fast breaking analysis of China’s evolving crypto regulation for a global exchange, support for NFT/collectibles entrepreneurs and artists, and financing and structuring for AI-enabled home and industrial products. As always, our traditional expertise is propelled by new synergies and our continuous exposure to global leaders and China’s bluechip companies and start-ups.

We have a long history of representing diverse stakeholders in the art world. Our clientele spans individual artists, galleries, museums, agents, cultural promoters, art districts, NGOs, art financiers, and visionaries pioneering art-tech integration. Our multidisciplinary practice addresses both traditional and emerging needs – from artwork consignment, international shipping, exhibition logistics, auction representation, and charitable donations, to licensing agreements, merchandising strategies, digital content utilization, NFT projects, and AI-driven collaborations. This comprehensive service framework is anchored by our dual expertise in cultural sector dynamics and cross-border legal frameworks, enhanced by our deep knowledge of the evolving technologies reshaping the art ecosystem.

TransAsia represents some of the most active investors in the PRC education service sector, including for kindergartens, primary schools, high schools, higher education, language training, long distance learning and vocational training. This includes: Negotiation and documentation of intellectual property licenses and other cooperative relationships; Market entry structures; Regulatory and compliance issues; Leasing and purchasing of premises and facilities; Legal issues relating to the development and licensing of educational software and teaching materials; Education platform and app approvals, listings, partnerships, content rules, and other regulatory issues.

We regularly support China-based clients as they expand and navigate complex opportunities abroad. Drawing on our deep international experience and local insight, we provide strategic counsel on market entry, investment structuring, IP protection, and cross-border regulatory compliance. Our work includes advising major Chinese media companies on investment in the US and Canada, assisting social media services and AI platform start-ups establish their U.S. presence, and assisting with global IP enforcement for Chinese creators. Whether our clients are building creative hubs, engaging foreign talent, or enforcing rights overseas, our team ensures that each initiative is grounded in sound strategy and tailored execution.